Our logo is a testament to our evolution.

While it recalls the legacy of our iconic burst, it also ushers in a new era with an inserted arrow symbolizing growth, innovation, and an unwavering eye on the future. This emblem is not merely a mark but a beacon that signals our connectivity and dedication to next-generation service and support.

Let’s talk about our logos and how they can be used in creative.

US Signal’s brand includes two alternative logos, a horizontal secondary logo, and a submark. These can be downloaded through the buttons below. 

It is important to the US Signal brand that these logos do not take the place of the main US Signal brand stamp. These are to be used in addition to the brand stamp and not to replace it. The secondary logo is to be used only when space calls for a horizontal logo.

Logo Application

US Signal has a brand stamp and two additional alternative logos that are available in navy, bright blue, and white.

It is important to the US Signal brand that appropriate colors be used for the logo. When using the US Signal logo on dark background colors, the white logo is required. When using the US Signal logo on light background colors, the navy and bright blue logos are required.

All logos should be placed against a contrasting background that allows it to be easily read from a distance. Do not place logos against clashing or patterned backgrounds. 

Our colors

US Signal has four primary brand colors; white, gray, navy, and bright blue. All colors are designed for use in both print and digital materials, with the exception of our digital only bright blue. This blue is a special color to US Signal as it represents our desire to put digital assets first. Secondary green colors are limited to use with primary colors when needed, such as additional colors in charts or accents in designs.

Secondary colors are to be used as accents when primary pairing falls short and are not to be used as main colors in designs. While all colors can be used interchangeably, we recommend prioritizing them in the specified descending order from left to right below.

Logo application examples